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Digital Marketing Promotions
Technical Diploma
Why choose Digital Marketing Promotions?
- Start your career in marketing with a solid foundation in the digital strategies needed to be effective.
- Perfect career for those with a creative streak and a strong desire to move people to action.
- Enjoy employment opportunities in nearly every type of organization.
Traditional advertising is not the only way to promote products and services. Today’s businesses rely on digital marketing promotions to provide meaningful content to consumers and allow themselves to be found quickly and easily online.
Program Locations
Online
Delivery:
Online (anytime, anywhere)
Daytime
Full-Time or Part-Time
Varying Class Schedule
Length of Program: Short Term
Credits: 18
Start Dates: Fall or Spring
Start at any time or campus by taking general education courses.
What You'll Learn
The Digital Marketing Promotions technical diploma prepares students to communicate with customers with an emphasis on the use of technology and digital media. Graduates are able to use graphic design and video editing software to create a variety of promotional materials to be used by traditional or online businesses.
Courses are taught using hands-on projects that create marketing content using Adobe Photoshop, Illustrator, and InDesign for visual design. You’ll also use Adobe Premiere to design and create videos. Finally, an emphasis is placed on social media content, learning best practices for email marketing (SEM), and the use of analytics for better decision making.
Outcomes
- Apply digital marketing principles.
- Create digital marketing content.
- Promote products and services.
- Create digital marketing content for product, services, images, and ideas.
- Integrate tools and technology for digital marketing initiatives.
Employability Skills
- Behave Responsibly: Ethical Behavior, Self-Responsibility, Conflict Resolution, Collaboration
- Communicate Effectively: Writing, Technical Documentation, Listening, Speaking, Interpersonal Communication, Reading
- Critical & Creative Thinking: Inquiry, Evidence Collection, Analysis, Reasoning, Reflection (Metacognition)
- Cultural, Social, & Global Awareness: Global Awareness, Social & Cultural Awareness, Social Responsibility
- Use Appropriate Technology: Use of Technology, Confidentiality, Security, Digital Civility
Learn more about employability skills at Mid-State.
Estimated Entire Program Cost
Cost based on the 2024/25 academic year.
- Tuition & Fees: $2,909.46
- Books: $361.39
- Supplies, Uniforms, and/or Exams: $0
- Total Estimated Cost: $3,270.85
Financial Aid Eligibility
This program is eligible for prorated Financial Aid based on length of program and/or number of credits. Aid may not be enough to cover all program costs.
Cost of Attendance
Learn more about Cost of Attendance, an estimated budget that includes categories of expenses a student can expect to incur while attending.
This course has options available to receive credit for prior learning (CPL) or work experience.
| Catalog# | Title | Credits | |
|---|---|---|---|
| 10104108 | Adobe Visual Design | 3 | |
| 10104102 | Marketing Principles | 3 | |
| 10104180 | Internet and Mobile Marketing | 3 | |
| Term Total | 9 Credits | ||
| Catalog# | Title | Credits | |
|---|---|---|---|
| 10104109 | Adobe Video Design | 3 | |
| 10104107 | Social Media Marketing | 3 | |
| 10104121 | Fundamentals of Marketing Communications | 3 | |
| Term Total | 9 Credits | ||
| Program Total | 18 Credits |
Instructors
DEBRA WALLNER, BS, MBA
Debra’s teaching in the digital marketing field has allowed her to work with a wide variety of businesses, people, and marketing situations. She has previously held positions in the fields of advertising, sales, marketing research, and human resources–compensation. She holds an MBA from UW–Oshkosh.
“I believe that learning should be as close to real life as we can make it. Creating real-life opportunities for our students by partnering with local businesses produces graduates who come to employers with the knowledge, skills, and abilities necessary to perform that job.”
Careers
- Digital Marketing Coordinator
- Marketing Assistant
- Social Media Specialist
- Advertising Assistant
- Search Engine Optimization Specialist
Fast-Track
High school students are eligible to enroll in this program and all courses required. Learn more about Mid-State Fast-Track.
Take the Next Step
“Mid-State provided me a career-focused education that gave me the skills and experience I needed to get a job in the marketing field. Having experienced instructors who are connected to the field made it possible for me to begin my career before even graduating.”
ALLYSON OWEN
GRADUATE
Choose Your Path
Career pathways help you take your education one step at a time to maximize your investment and make college fit your life. Earn a credential and start using it in the workforce. Continue with another stack of related courses to gain a more advanced diploma or degree. Explore this program’s pathway in the graphic below. For an even quicker first step to a degree or diploma, check out our short-term certificates.
Transfer • Dual Credit • Credit for Prior Learning
