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Digital Marketing
Associate in Applied Science (AAS)
Why choose Digital Marketing?
- Marketing is among the top 25 high-growth occupations in Wisconsin through 2024.
- Get the training you need to confidently combine strategy with knowledge about effective advertisements, social media, pricing, sales, and service.
- Interested in earning a bachelor’s degree? For transfer opportunities, visit mstc.edu/transfer.
Although it is related to advertising and sales, marketing is actually much bigger—it is all of the strategy between when a product is born and the sale is made, including development, advertisements, social media, pricing, sales, and service. In today's world, the marketer uses real-time strategies to interact with customers.
Program Locations
Online
Delivery:
Online (anytime, anywhere)
Full-Time or Part-Time
Varying Class Schedule
Length of Program: Two Years
Credits: 63-64
Start Dates: Fall or Spring
Start at any time or campus by taking general education courses.
What You'll Learn
Mid-State’s Digital Marketing program builds the skills, experience, and connections critical to business success. Our graduates can confidently create inventive promotional campaigns, develop and implement graphic and video content, construct a dynamic social media presence, create an Internet marketing strategy, and analyze data essential for making effective business decisions.
In this program you’ll develop and polish your presentation skills to enable you to work in a multitude of industries. And you’ll learn all of this from industry experts while using emerging technology and hands-on tools. Courses are transferable to bachelor’s degree programs through a variety of transfer agreements.
Outcomes
- Develop digital marketing strategies to anticipate and satisfy market needs.
- Create digital marketing content for products, services, images, and ideas.
- Integrate tools and technology for digital marketing initiatives.
- Analyze the effectiveness of marketing outcomes.
- Promote products, services, images, and/or ideas to achieve a desired outcome.
- Evaluate information through the market research process to make business decisions.
- Prepare selling strategies.
Employability Skills
- Behave Responsibly: Ethical Behavior, Self-Responsibility, Conflict Resolution, Collaboration
- Communicate Effectively: Writing, Technical Documentation, Listening, Speaking, Interpersonal Communication, Reading
- Critical & Creative Thinking: Inquiry, Evidence Collection, Analysis, Reasoning, Reflection (Metacognition)
- Cultural, Social, & Global Awareness: Global Awareness, Social & Cultural Awareness, Social Responsibility
- Use Appropriate Technology: Use of Technology, Confidentiality, Security, Digital Civility
Learn more about employability skills at Mid-State.
Estimated Entire Program Cost
Cost based on the 2024/25 academic year.
- Tuition & Fees: $10,183.11
- Books: $778.44
- Supplies, Uniforms, and/or Exams: $0
- Total Estimated Cost: $10,961.55
Financial Aid Eligibility
This program is eligible for full Financial Aid
Cost of Attendance
Learn more about Cost of Attendance, an estimated budget that includes categories of expenses a student can expect to incur while attending.
This course has options available to receive credit for prior learning (CPL) or work experience.
| Catalog# | Title | Credits | |
|---|---|---|---|
| 10102101 | Introduction to Business | 3 | |
| 10103106 | Microsoft Office-Introduction | 3 | |
| 10104102 | Marketing Principles | 3 | |
| 10104108 | Adobe Visual Design | 3 | |
| 10801136 | English Composition 1 | 3 | |
| -or- | 10801195 | Written Communication | 3 |
| Term Total | 15 Credits | ||
| Catalog# | Title | Credits | |
|---|---|---|---|
| 10104109 | Adobe Video Design | 3 | |
| 10103124 | Excel-Intermediate | 1 | |
| 10104105 | Professional Selling | 3 | |
| 10104107 | Social Media Marketing | 3 | |
| 10104121 | Fundamentals of Marketing Communications | 3 | |
| 10804107 | College Mathematics | 3 | |
| -or- | 10804118 | Intermediate Algebra with Applications | 4 |
| -or- | 10804189 | Introductory Statistics | 3 |
| Term Total | 16-17 Credits | ||
| Catalog# | Title | Credits | |
|---|---|---|---|
| 10102121 | Finance and Budgeting | 3 | |
| -or- | 10101140 | Accounting 1 | 3 |
| 10801198 | Speech | 3 | |
| -or- | 10801196 | Oral/Interpersonal Communication | 3 |
| 10104125 | Promotion Management | 4 | |
| 10104174 | Marketing Research | 3 | |
| 10104180 | Internet and Mobile Marketing | 3 | |
| Term Total | 16 Credits | ||
| Catalog# | Title | Credits | |
|---|---|---|---|
| 10104160 | Marketing Management | 4 | |
| 10809195 | Economics | 3 | |
| 10152187 | Web Site Development for Business | 3 | |
| 10809198 | Introduction to Psychology | 3 | |
| -or- | 10809188 | Developmental Psychology | 3 |
| 10809196 | Introduction to Sociology | 3 | |
| -or- | 10809122 | Introduction to American Government | 3 |
| -or- | 10809172 | Introduction to Diversity Studies | 3 |
| Term Total | 16 Credits | ||
| Program Total | 63-64 Credits |
Instructors
DEBRA WALLNER, BS, MBA
Debra’s teaching in the digital marketing field has allowed her to work with a wide variety of businesses, people, and marketing situations. She has previously held positions in the fields of advertising, sales, marketing research, and human resources–compensation. She holds an MBA from UW–Oshkosh.
“I believe that learning should be as close to real life as we can make it. Creating real-life opportunities for our students by partnering with local businesses produces graduates who come to employers with the knowledge, skills, and abilities necessary to perform that job.”
Careers
- Account Representative
- Digital Marketing Specialist
- Marketing Coordinator
- Account Manager
- Advertising and Promotions Manager
- Business-to-Business Marketer
- Call Center Specialist
- Customer Service Representative
- Digital Marketer
- Digital Sales
- Marketing Assistant / Coordinator
- Marketing Researcher
- Merchandise Manager
- Public Relations Assistant / Coordinator
- Retail Manager
- Sales Assistant
- Search Engine Optimization (SEO) Coordinator
- Social Media Manager/ Coordinator
Video
Fast-Track
High school students are eligible to enroll in this program and all courses required. Learn more about Mid-State Fast-Track.
Take the Next Step
“Mid-State provided me a career-focused education that gave me the skills and experience I needed to get a job in the marketing field. Having experienced instructors who are connected to the field made it possible for me to begin my career before even graduating.”
ALLYSON OWEN
GRADUATE
Choose Your Path
Career pathways help you take your education one step at a time to maximize your investment and make college fit your life. Earn a credential and start using it in the workforce. Continue with another stack of related courses to gain a more advanced diploma or degree. Explore this program’s pathway in the graphic below. For an even quicker first step to a degree or diploma, check out our short-term certificates.
Transfer • Dual Credit • Credit for Prior Learning
