Learn the skills to make informed media decisions to buy and sell advertising. General business concepts serve as a foundation for the marketing skills used in media marketing. A thorough understanding of how media is measured, managed, priced and placed will provide you with the ability to make advertising buying decisions for a small business or represent a media company in advertising sales and marketing.| | | Term | | | 10102101 | Intro to Business | 3.00 | | 10102103 | Business Law & Ethics | 3.00 | | 10104102 | Marketing Principles | 4.00 | | 10104105 | Selling Principles | 3.00 | | 10104120 | Media Strategies | 3.00 | | | | | | Total Credits: 16 | |
