Explore the basic concepts and practices in communicating information about your small business to potential audiences. Get an overview of the four P’s–product, price, promotion and place–of marketing, the communication process to reach the customer through personal selling and the use of various forms of media to reach that audience.| |
| Term | |
| 10104102 | Marketing Principles | 4.00 |
| 10104105 | Selling Principles | 3.00 |
| 10104120 | Media Strategies | 3.00 |
| 10145187 | Marketing Your Small Business | 3.00 |
| |
| | | Total Credits: 13 |
